Ever read a Facebook post and you wonder whether to ignore it or comment? Different people use Facebook for different reasons, top among them being staying connected with friends.
Entrepreneurs have leveraged on this and position their brands on this platform. The good thing with this is that Facebook provides you with publicity that doesn’t dent your pocket. We see corporate and SME’s alike creating Facebook pages for their brands.
Facebook’s CEO Mark Zukerberg recently disclosed their plans to introduce a dislike button. “I think people have asked about the dislike button for many years. Today is a special day because today is the day I can say we’re working on it and shipping it,” Zuckerberg said during a Q&A at Facebook’s headquarters.
He said that the move is not meant for people to down vote others posts. The intent is to give users the ability to express empathy because “not every moment is a good moment,” as Zuckerberg said. This little dislike button will have large implications for brands, however, undoubtedly widening the gap between those who can quickly interpret and respond to customer emotion, and those who cannot.
74 percent of people who complain on social media expect a response within an hour. Additionally, 1 out of 2 people prefer to contact a business via social media for support instead of using the phone.
With the dislike button, businesses can get more customer insights and better their products or services. This way, they become more accountable to their clientele.
On a social networking perspective, it would remove those awkward moments that you get when someone’s posted a sad moment and you would like to reach out to them. Not all posts need comments, some just need the dislike button. Case in point is the graphic photos posted on social media. I will be on the lookout for the dislike button.